I put BREATHKEPT up in the blog for free for a Christmas present, and you guys have all been so amazing. Thank you for your kind words, your letters, it all means so much to me. BREATHKEPT was a book of my heart that never found a place at a publishing house. So it means a lot to me that it found a place with you all.
So now I’m going to experiment with it a little. The subject of whitewashing covers comes up again and again in YA, for good reason. Even when authors write stories with diverse characters, marketing departments continue to be convinced that putting a character of color on the cover is a deathknell.
I think they’re wrong.
So I’m going to experiment with BREATHKEPT. It’s been on Amazon and B&N since January with the original cover, featuring a gorgeous photo by Luna Vandoorne. It’s sold six copies*. Since you guys knew it was for free, I’m going to take that as a good baseline. Six people who don’t know me (and didn’t know they could get this book for free) bought BREATHKEPT with its original cover.
Now, I’m going to put it up for one month with silhouette cover and see what happens. Nothing else changes; the text is the same, the description, category and placement are all the same. It’s the same book, in the same marketplace. Admittedly, I probably skew the results a little just by talking about it here, but hey. If you’re here, you already have it for free so I feel confident that you’re not going to buy it to alter the outcome.
I also feel pretty confident that I’m not going to sell any more books with this cover than I did with the original. I don’t believe it makes a difference to consumers. Part of the reason for this confidence is that I have another self-published book with a character of color on the cover, and it sells just fine. It’s under another name, it had no existing base of awareness, and I sell a steady fifteen* copies of it a month, and have done for over a year.
But I know representation makes a huge difference to readers, to teens who rarely have the chance to see themselves on the shelves. I remember the first time I read THE OUTSIDERS, how I suddenly felt less alone in the world to read a book that featured neighborhoods like the one I was growing up in. That’s such a small thing, compared to reading books– seeing books– that feature characters who look like you do. Representation is so important, and it kills me that companies avoid it on the theory that painfully erasing representative images might bring in a little more money.
So ahoy, to June 15th! I’ll see you on the other side.
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* Proof that not every self-published novel on Amazon suddenly will make you a gazillionaire. Though the other book does pay for my 1 movie a month habit. :)