So, I’m reading this absurd article on all the things you need to spend money on to market your own book. Oh noz, you have to pay a zillion dollars for a website, for a mailing list, for copy and editing for your website, wtf? I’m not even going to link to article because, seriously, […]
Saying Yes: The Art & Craft of Self-Promotion
As authors, we’re pressed to do more and more promotion on our own- and because we love our books best, we’re our own best advocates. Some people will tell you that your own efforts won’t make a difference. But you can see where your book is being stocked as a direct result of your marketing. […]
How to Build a Press Kit
One of the most basic tools in your PR and marketing portfolio is your press kit. A press kit provides basic biographical information and information about your work, in an easily accessible kit for reviewers and journalists. It makes it easy for people to write about you- always a plus- and it saves work for […]
The “I Have a Life!” Marketing Plan
Okay, so most people don’t enjoy publicity and marketing. They also like to eat and bathe and, you know, do other stuff besides fill out postcards and design schwag. And I know that sometimes having advice out in the ether can make some people feel bad because they can’t, or don’t want to, or aren’t […]