Nobody Wants to Talk About Money, So Let’s Do It!

Congratulations, you just sold your first book! You’re getting an advance! You’re going to be published! Royalties are a thing now! Everything has changed!

Slow your roll, scribe. I’m here to talk about the thing nobody wants to talk about, and that’s money. More accurately, how you should approach the money you’re going to make as a writer.

Now, I’m going to guess that you’re getting an advance of some kind. It may be tiny; it may be huge. I’m guessing for 98% of you reading, it’s a number staggeringly less than a million dollars. Half a mil. In fact, I’d say for  98% of you reading, it’s 100k or less. (Any Stephen Kings and JK Rowlings can go get their money advice elsewhere.)

In any case, it’s still a chunk of change. It’s exciting. And it’s dangerous.

Quick background: you’re not going to get your advance all at once, you’re going to have to pay your own taxes out of it, and that’s the only money you’ll see unless your sales are good enough to pay your publisher back for said advance (maybe 30% of you will be so lucky.) This means for most authors, that advance is the only cash you’ll see for the book you just sold.

This is probably the hardest thing in the world to actually do, but it’s going to save your (financial) life: unless you signed a million dollar contract– and that’s literally a million, not figuratively– you now need to proceed as if absolutely nothing has changed in your financial life.

Do not quit your job.

Do not run up your credit cards.

Do not take out a mortgage or a loan.

Because here’s the deal. Let’s say that you got a fairly standard contract that pays 1/3 on signing, 1/3 on Delivery & Acceptance of your revised manuscript, and 1/3 on publication. In your head, you may be creating a timeline. By X date, I should have Y dollars– therefore, I can do Z, Q, and T now.

Don’t.

No matter how tempting it is to think about it that way, never, ever, ever rely on a timeline and budget as if that money will roll in as scheduled. I know you’ve just made your first deal and you’re super, super excited, but here’s the deal. That payment you get “on signing” is literal: they’ll release it after you signed the contract.

This doesn’t sound like a big deal, but I know of no author who has gotten their vetted, fully-negotiated, ready-to-sign contract in fewer than three months. I know many, many authors who got the contract six months later. Nine months later. In fact, I know a handful of authors who didn’t get their contract fully signed and ironed out until after their book was published.

No, I’m not kidding. Yes, this does really happen. If your editor is particularly speedy, chances are you will get your first set of notes before you get your contract. You may well be working on your book under your handshake deal, and this is a weird but normal part of publishing.

But you’re still not getting your “signing” portion of your advance until you actually sign the contract. Nor will they be releasing any of the payments outlined in your deal until, you guessed it, you signed the contract.

So that’s the signing part of your advance. You probably won’t be getting it for at least three months. At least.

But the D&A part, that’s pretty controllable, right? Nope. It doesn’t matter if you’re the bestest, fastest revisor in the universe: you can’t do your revisions until you get your editor’s notes. Your book is not the only manuscript on your editor’s desk.

There are many editors who send speedy notes: I’ve had them in as few as six weeks. However, I’ve also waited more than a year for an initial ed letter. You get them when you get them– and the D&A payment will not be coming until you finish all your revisions.

Most books will have at least two rounds of revisions, and at least one round of line edits before they are officially delivered. This process tends to take around three months— but again, it will depend on how quickly you can turn around your notes, and how quickly your editor turns her side as well.

Sometimes, revisions don’t go as well as you might hope. They can take substantially longer while you and your editor wrangle the manuscript into submission. Sometimes, you and your editor don’t see eye-to-eye on revisions. There can be extended negotiations at this point. Your editor may seek out feedback from other people in their imprint– and those people, too, have other things to do first.

I know people who spent the better part of years in revisions before they finally got the manuscript to D&A. I also know people who never managed it to their editor’s satisfaction– manuscripts have been passed off to other editors, bought back, and cancelled at this point.

I don’t tell you these things to scare you. I tell you this because if you bought a house assuming that you would be able to make X payment by Y date because of Reasons, you may end up in deep mortgage trouble. If you ran up your credit cards, anticipating being able to pay them down, you may end up in default. 

But let’s say that your revisions roll along fine, everything is D&A, everybody’s happy, you have a release date, YAY! Surely now you can count on the publication portion of your advance coming in on time, right?

Nope. Books get pushed back on the schedule– maybe B&N hated the cover and your publisher wants to make a new one to get a better initial order. Or perhaps another book dropped on your editor’s schedule that is time-sensitive (for example, I had a friend whose book got bumped an entire year because their editor acquired a book during an election year, written by a candidate– that book had an expiration date, so it had to go out first.)

There could be delays anywhere along the line– your editor leaves, your publisher reorganizes, someone realizes that your book would sell better in X market if Y conditions were met, another, similar book didn’t do well and the publisher needs to change their strategy on yours…

The fact is, the publication date isn’t written in stone, but sometimes the season is. Rather than bump your book to the next month or the month after, sometimes they bump you to the next season. More often than not, that has been my experience: if you were supposed to be Spring 2016, and you get bumped, your book is now Spring 2017. That adds an entire year to your wait for your publication advance.

Here’s a short list of other things that can happen to delay any part of the process:

  • There’s something wrong with your contract; it has to be fixed before anyone will agree to sign it.
  • There’s something so wrong with your contract that you have to walk away from the deal.
  • There’s something so wrong with your contract that your publisher walks away from the deal.
  • Your editor leaves before you get your notes and your book is assigned a new editor. Clock starts over.
  • Your editor leaves and takes your book to the new house– that’s an epic butt-ton of paperwork, and resets the publication clock like whoa.
  • You and your editor do not see eye to eye on your revisions, and this needs to be negotiated.
  • You realize that revising is a lot more intensive than you anticipated, and it takes you longer to complete than intended.
  • Your editor finishes revisions with you, then leaves– your book is orphaned and has to wait for another editor to be assigned for the rest of the publication process.
  • Your book gets bumped.
  • Your book gets cancelled.
  • Your imprint folds.
  • Your publisher restructures your imprint out of existence.
  • Your publisher merges with another, and now your book is in limbo until all the dust settles.
  • Your publisher and a major online retailer get in a fight and your book is delayed until it can actually be sold online.
  • Your agent turns out to be a scumbag who has mismanaged all of the author money coming into the agency, and disappears with your cash.
  • Your publisher turns out to be a scumbag who has overpromised and now is going to under-deliver.
  • You are not a scumbag but after going through revisions, you realize that you can’t do this, and you need to walk away before you lose your mind.
  • You have a family crisis and you’re unable to meet your deadlines as originally planned.
  • Some completely bizarre, random, fuxxed up shiz that I can’t even make up because reality is too weird to predict.

I tell you none of this to scare you. I tell you this because publishing is strange and uncertain. Pre-spending your advance before you have the cash in hand will get you into trouble every single time. It’s easy to make plans when everything is new, and everyone is optimistic, but you shouldn’t.

Just as you should never assume you will ever sell another book, you should never assume that you’ll get your advance until the cash is actually in hand. Don’t make big purchases and plan to pay them off later. Don’t change your lifestyle in a major and meaningful way. Treat your advances as if they’re surprises, every single time.

Oh, and even if you do sell another book (and you will, because you’re awesome) don’t count on definitely selling another book for the same advance that you sold the last one. Your advances can, and probably will, vary by project. The only way you can know for sure that the advance on the next book is the same as the first is if you snag a multiple book contract.

You just sold a book and that’s amazing. The advance is pretty freaking keen. But don’t buy financial trouble now by spending money that is yet to come. If there’s one thing that makes this very tough business even tougher, it’s trying to do it while you drown in debt you didn’t realize you’d have.

Treat your advances like the lottery: you won! You might get to win more than once! But don’t count on that money until it’s in your hot little hands. Trust me on this one; this isn’t a lesson you want to learn the hard way.

This is Not the End; It’s the Middle

Right now, my computer backdrop is a simple white-on-black sign that says “I would quit, but I still have people to prove wrong.”

It’s the same thing as persistence, except with some spite in there for good measure. I’ve been a working writer since I was 19; I’m now 40. I’ve gotten one residual check in all that time. None of my books have earned out.

However, I’m further along than a lot of writers. I’m debt-free. I put a down payment on a house with an advance. I’ve seen actors say my words like they were living them. There’s a shelf in my office that has nothing on it but my books. Mine, mine, mine. I got to edit an amazing anthology; I’ve been privileged to write for others’.

Right now, I’m between contracts. I’m splashing around helplessly in the YA contraction, trying to figure out what I love writing that will also sell. My family’s income will probably halve this year, and two books of my heart that went nowhere later, I’m frustrated. Depressed. Demoralized.

Now would be a good time to quit. Get a nice office job and stop playing with imaginary friends. I’m an adult, after all. I got to go to the show. I could stop while I’m ahead, I suppose.

But you know what? I collected rejection letters on my wall until I sold my first novel. I had 1200 I took down and burned in 2007. Not because the hard part was over. It wasn’t– but I moved on to the next phase.

Now I’m a midlist author with little name recognition and no major awards under my belt. I have minor awards and great nominations, but no starred reviews, no royalty checks. No bestseller lists or book challenges or reviews in magazines my grandparents would have read. I’m not as good as I could be. I have voice and place, but man, I need to work out this whole plot thing to reach the next level.

I retired from screenwriting (my day job) in 2011, but I just finished writing a new movie to pay the bills. I’ve picked up write for hire pieces. Short fiction is once again something I’m writing and trying to sell. I sent my agent a list 15 miles long of non-fiction subjects about which I would love to write for hire for tween and teen audiences, if somebody’s buying.

Here I am, back to collecting rejection letters and plastering them on my wall. It’s a new wall, the rejections are different. Scrambling with all that to pay the bills, I’m still working on a new book. I think it’s a worthy one. It won’t shut up and leave me alone. So can’t stop. I won’t stop. I’m not done.

I still have people to prove wrong.

~*~*~

(I originally posted part of this on Metafilter in response to Kameron Hurley’s On Persistence, and the Long Con of Being a Successful Writer)

Waiting (A Meditation for Authors)

Query letters are out. Or your book is on submission. Or your editor is sitting on option. Something MIGHT happen, so you stop doing and start waiting. You burn up your creativity with scenarios. They’re reading it right now. They hate it right now. They’re going to make an offer. They’re spilling coffee on the pages. It’s going to sell! It’s never going to sell; your career is over, never going to start, and this is worth a million dollars and will be a bestseller.

You waste time online, you waste time offline. You master Angry Birds because there’s no point in working on anything new while you’re WAITING. You master Bejeweled. Luxor. Farmville. You’d start playing World of Warcraft, but you don’t want to get all involved in something while you’re waiting– when something finally happens, you’ll have to abandon it. Likewise, no point in writing, no point in– hey, let’s stalk editors on Twitter.

Let’s google. Let’s read conference notes and interviews and SCBWI profiles. She would LOVE this book; nope, he’s going to hate it. What are they saying on Twitter right now? They’re reading a manuscript, is it YOURS? It could be yours. Let’s read between the lines, now they’re talking about Starbucks, BEA, American Idol, that new book you have but you haven’t read…

It’s been a while. You should probably do something. Research, critiques, Angry Birds, read the trades, read the trends, get in an argument about self publishing. Get in an argument about self publishing with JA Konrath, because come on, if you’re going to go, go big. Tweet @neilhimself to see if he’ll respond. If @msleamichele will respond. What about @aplusk? Come ON, Ashton Kutcher replies to EVERYBODY.

Somebody will respond. You will read 5 reviews, 15 books, 32 blog posts about query letter rules, 157 tweets about trends and the back of the toothpaste tube approximately 300 times. And eventually you’ll admit you’re not doing, you’re waiting. And waiting is not an active verb. You’ll feel sheepish, and itchy, and come to a realization.

It’s time to get back to doing. Whatever happens will happen; it will happen if you’re building houses of cards, or writing your next book. Nothing you do in the meantime changes what happens to that submission, so it’s probably time to start working on the next submission. Because once you have an answer, yes, no, you will have to start all over again.

May as well get a jump on the next waiting now.

Dear Debut Authors: Eventually, You’ll Care Less (And That’s a Good Thing!)

Dear Debut Authors,

Your debut is almost here, and you’re no doubt freaking out. Will you make foreign sales? Audiobook sales? Will you sell at all? Why isn’t your cover up on Indiebound? Why is the wrong cover up on Amazon? What if nobody wants to interview/guest blog/blog tour you? Why did that person on Goodreads just give you two stars for a book that’s not even off your hard drive yet?! What if none of the other authors like you? What if the booksellers hate you? How do you do a launch party!? Do you need a launch party!?

What if you don’t have anything and that author there has EVERYTHING? Will your book be in the catalog? The catalog for Bologna? What are they saying at Bologna? London? Frankfurt? Why haven’t you sold another book yet? What if this first book in your series tanks, oh god, you have two more books to come after it! What if Kirkus hates it? What if Kirkus ignores it? What do the B&N rankings mean? What about the Amazon rankings? OH MY GOD WHAT DOES THIS BOOKSCAN MEAN!?

I’m here to tell you a thing I wouldn’t have believed in October 2008, right before my debut novel came out. And that thing is: I know you’re going nuts right now but eventually, you’ll care less. I know it seems impossible when there’s so much to learn and so much at stake.

But one day, you’ll care less. You’ll forget a foreign rights festival was coming up. You’ll willingly ban yourself from Goodreads. You’ll stop charting every single lead title in your year by B&N ranking and Amazon ranking in an attempt to figure out how many books you have to sell to get to 42 on one and 523 on the other.

And this is a good thing. Right now, you’re at the place where you have to do all the things, and learn all the things, and freak out about all the things so you can eventually relax and just write your books.

The marketing push your house gives you is going to be the biggest push available; the things you can do for yourself aren’t nearly so encompassing as it may seem at this moment. And the thing that matters, that truly, truly matters, is writing a great book.

But, maybe it will help you better enjoy your debut– your one and only debut– to have some answers. So…

Will you make foreign sales? Maybe. The less regional your book is, the more likely it is to sell elsewhere.

Audiobook sales? Maybe. I’ve never gotten one***; they seem to go for lead titles and perennial favorites rather than midlist debuts.

Will you sell at all? Yes, you will. There has never been a book in the history of books that sold ZERO copies.

Why isn’t your cover up on Indiebound? Sometimes they don’t get sent through. You can ask Indiebound to add it. Just create an account there, then go here to add your cover. (That second link won’t work until you have an account!)

Why is the wrong cover up on Amazon? Amazon has spiders that crawl the Internet and pull information automatically. Your book cover is one of those things. If your publisher has an alternate cover on their webspace or FTP site, Amazon will pull it and post it. Feel free to mention it to your agent or editor, but don’t worry. As soon as the correct cover goes live online, Amazon will replace it.

What if nobody wants to interview/guest blog/blog tour you? Somebody will, I promise. Bloggers are incredibly nice; they don’t bite. I swear.

Why did that person on Goodreads just give you two stars for a book that’s not even off your hard drive yet?!Sometimes, people accidentally add stars when they mean to just add you to a TBR list. Sometimes people want to vote down books they think are competition for their favorites. Sometimes, people just suck. This is one of those things that is literally out of your control. Accept the struggle and stop struggling against it!

What if none of the other authors like you? We will. Writing YA & MG is like joining a big club. We already like you; we’re thrilled that you sold your book. We can’t wait to meet you.

What if the booksellers hate you? Without you, no books. I promise, at least some booksellers will like you. (As long as you’re not a jerk!)

How do you do a launch party!? Contact your local Indie bookseller and ask if they will host you. What do you need? Well, it’s a party! Bookmarks, maybe some door prizes, balloons, and refreshments of some sort. Cupcakes are super popular– get the frosting in the same colors as your book’s cover! Announce it online, send a notice to your local paper, and make sure all your friends and family know!

Do you need a launch party!? No, but if you like parties, they can be fun. Even if you don’t like parties, they can be fun.

What if you don’t have anything and that author there has EVERYTHING? Then that’s the way it is. If it makes you feel better, the people with everything are often pretty sheepish about it, and also kind of lonely because people keep their distance. Don’t keep your distance. They’re scared, too!

Will your book be in the catalog? Yes.

The catalog for Bologna? Si!

What are they saying at Bologna? Stuff in Italian. Foreign sales happen all year long, so don’t get wound up over one book fair. Especially since most deals don’t even close at the fairs.

London? Frankfurt? See above, only replace Italian with English and German.

Why haven’t you sold another book yet? I’m not going to lie. Sometimes it takes a long time. Sometimes it takes a medium amount of time. As long as you remember that you’re not getting your NEXT deal, you’re getting A deal, that will help keep it in perspective. Every new book is a new experience. And if it takes a while, that’s okay.

What if this first book in your series tanks, oh god, you have two more books to come after it! Sometimes a series gets cancelled, it’s true. But you don’t get thrown out on your butt and told never to darken publishing’s door again. Sometimes the publisher will buy out your contract. Sometimes you and your editor will come up with a different book to fulfill your contract. Either way, there will be some disappointment and some opportunities, and quit worrying about the first book tanking anyway. It’s not even out yet!

What if Kirkus hates it? Chances are, they will. Consider it a badge of honor. Or make a video about it.

What if Kirkus ignores it? They may. But somebody else will pick it up. You’ll get trade reviews, eventually.

What do the B&N rankings mean? How well your book is selling both in the physical B&N stores and B&N online (compared to other books selling at B&N.) Less than 5000 is good. Less than 75,000 is not bad. But it’s still a relative number.*

What about the Amazon rankings? How well your book is selling compared to other books selling at the exact same time on Amazon’s website. This is ALSO a relative number; it doesn’t tell you much either.*

OH MY GOD WHAT DOES THIS BOOKSCAN MEAN!? Nothing. It only counts sales from reporting stores. It doesn’t capture sales from many Internet booksellers, from Wal-Mart, from libraries or schools. My bookscan number has always been 25% of my total actual sales. So even though Amazon lets you look at it, don’t worry about it too much. The sales numbers from your house, that you get on your royalty statements, are the ones that really matter.

I hope this helps. And if you’re ever freaking out, and just need somebody to talk you off a ledge? Drop me a line. Or ask on Twitter. Other authors are standing by to help you through this stressful time. No matter how completely insane it gets (worst the month before and the three months after your debut,) I promise you, it doesn’t last forever.

And better still– eventually you’ll care less. You’ll get back to doing what’s amazing and magical and wonderful about this job– writing your books. It really is a good thing.

Good luck,

Saundra

Tell me one secret about the rankings so they matter! On the Sunday after your debut, if you debuted on Tuesday– if your book is in double digits on B&N and in triple digits on Amazon, then you may have sold enough books to hit the NYT Bestseller list.

** Tell me more about the NYT list! No. Let Jackson Pearce tell you instead.

*** I wrote this post in 2015; pleased to say that I have made a whole two audiobook sales (out of the 20 books I’ve sold!)