One of the most basic tools in your PR and marketing portfolio is your press kit. A press kit provides basic biographical information and information about your work, in an easily accessible kit for reviewers and journalists. It makes it easy for people to write about you- always a plus- and it saves work for […]
Waiting (A Meditation for Authors)
Query letters are out. Or your book is on submission. Or your editor is sitting on option. Something MIGHT happen, so you stop doing and start waiting. You burn up your creativity with scenarios. They’re reading it right now. They hate it right now. They’re going to make an offer. They’re spilling coffee on the […]
Dear Debut Authors: Eventually, You’ll Care Less (And That’s a Good Thing!)
Dear Debut Authors, Your debut is almost here, and you’re no doubt freaking out. Will you make foreign sales? Audiobook sales? Will you sell at all? Why isn’t your cover up on Indiebound? Why is the wrong cover up on Amazon? What if nobody wants to interview/guest blog/blog tour you? Why did that person on Goodreads […]
The “I Have a Life!” Marketing Plan
Okay, so most people don’t enjoy publicity and marketing. They also like to eat and bathe and, you know, do other stuff besides fill out postcards and design schwag. And I know that sometimes having advice out in the ether can make some people feel bad because they can’t, or don’t want to, or aren’t […]